Client: Vistaprint
Role: Senior Graphic Designer
Deliverables: Brand Identity Suite & Marketing Collateral
Focus: Food industry: Ice Cream Shop, Fun, Modern Vintage, Branding, Business Templates
Designed for Vistaprint, The Daily Scoop is a brand identity suite created for
a boutique ice cream shop. The goal was to build a fun, friendly aesthetic that
mixes retro ice cream parlor nostalgia with a clean, modern layout. The concept was templatized across print collateral, signage, and packaging to show small business owners how cohesive branding can bring a shop to life.
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